Lucy Williams – My Essaouira


Lucy Williams is a West London blogger behind ‘Fashion Me Now’. Lucy has been working in fashion for six years and is now a full-time blogger. She loves to write about travel, lifestyle, fashion and beauty. Whether it is stepping into the latest Moroccan styles or dwelling on deserts, Prism could not have brought you a better person to explore Essaouira with.

What inspired you to go there? We did a bit of a Moroccan road trip and after Marrakech and the Atlas mountains we were ready for some beach time and fresh seafood.


A sentence to describe the destination & what makes it special? Windswept walled fishing town filled with laid-back souks, rolling sand dunes and roofs top terraces.

What is your destination is best for? A sunny weekend break thanks to the direct flights from London.

Lucy’s Essential Packing List

  • Isabel Marant trousers for wandering round the souks in PRISM Bora Bora sandals
  • PRISM Forte de Marmi geometric tile swimsuit 
  • Plenty of breezy white blouses – Equipment
  • Cashmere wraps for the evening – look on DSM for this
  • A pile of good books:
    – The Buried Giant (Kazuo Ishiguro)
    – To Kill a Mockingbird  (Harper Lee)
    – Their Heads are Green (Paul Bowles)
  • Extra suitcase for souk finds – Globe Trotter


Lucy’s Little Black Book

Best place to stay and why We stayed at Riad Baoussala, a sweet, family-run hotel about fifteen minutes from town. It’s walled pool makes it the perfect sun trap and the home-cooked tanginess were the best we had in Morocco. Laidback, bohemian and super friendly, we loved the hammocks for reading, massive roof terrace and the owner’s friendly pets sleeping in the shade.

A place for daytime eating and what’s great about it? Lunch and a swim at Les Jardins Des Douars.

Three places for dinner and what’s great about each – Elizir is like a little bit of Brighton tucked away down a side street. Filled with retro antiques and Mod memorabilia (chicer than it sounds), we loved the fusion food and setting.

Where best for a sun-downer cocktail? or Best place for dancing? Taros rooftop bar for mojitos as the sun sets.
Where to go for a culture hit – Hit the souks. They’re way more chilled than in Marrakech and are especially good for antiques, ceramics and jewellery. Make sure to check out the old ramparts with canons still in tact too.


For a view you’ll never forget (to Instagram!) head to… The fishing port is made for photos. And keep your eyes peeled for the infamous goats grazing in trees if you’re driving to or from Marrakech.

Best place for outdoor downtime. The beach or your hotel’s pool. This place is made for kicking back and doing very little.

Where to go for sport. The beach for horse-riding, kite surfing, quad-biking… Just not so great for sunbathing thanks to that Atlantic wind.