PRISM Takeover: British Vogue Creative Director Jaime Perlman, #PRISMGOESEAST

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As part of our takeover series celebrating our PRISM East London pop-up shop, we invited London creatives to share their London through a PRISM lens. Who better to speak to than Jaime Perlman, Creative Director of British Vogue and a Londoner of 15 years, Jaime knows exactly where to go.

Jaime says: Treat yourself to a chocolate rye cookie at the E5 Bakehouse by London Fields, then head to Hackney Road and make your greenest fantasies come true by visiting the Conservatory Archives, a stunning plant emporium.

Head down Columbia Road – the perfect place for more plant perusing at its flower market on every Sunday, and down to Redchurch Street to the PRISM pop-up shop. 

Check out Jaime’s exclusive PRISM curation in-store now, which includes:

See Jaime’s takeover and others play out on Instagram and see the installation in-store at PRISM, 42 Redchurch Street, London E2 7DP. Open May 5th – 15th, Monday – Saturday: 11am – 7pm, Sunday: 11am – 5pm. #PRISMGOESEAST