PRISM was launched in 2009, by ex-style editor, founder/creative director Anna Laub – born out of a desire for optical glasses that were both fashionable and functional.

Her love of sunnier climates, together with her obsession with functionality and an attention to detail, brought her to develop her minimal aesthetic into a whole range of resortwear products: from beachwear and swimwear to sunglasses and sandals; all the while maintaining the same ethos – to make luxury products that are equally functional as they are beautiful.

In 2019, PRISM2 was launched as a sister brand to PRISM. A modern embodiment of the PRISM aesthetic – minimal, comfortable, luxurious and fashion-forward, with functionality at its core. A collection of multi-functional and multi-fit garments, which can be used as sportswear, swimwear and underwear – all in one.

Anna Laub for iD magazine by Quentin Jones



In December 2014, creative director Anna Laub won The Emerging Accessory Designer of The Year at the British Fashion Awards and in 2015 was one of the finalists in the BFC/Vogue Fashion Fund. And in 2020 PRISM was awarded Wallpaper’s prestigious design award for the launch of the new PRISM² line.


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