UP TO 75% OFF

SUMMER SALE

up to 75% off

summer sale

UP TO 75% OFF

SUMMER SALE

PRISM²

SHOP SALE

NEW IN

PRISM X SMR DAYS SUNGLASSES

SHOP NOW

PRISM X SMR DAYS

swimwear, sportswear and underwear - all in one.

PRISM² BESTSELLERS

PRISM²

SHOP BESTSELLERS

OVER 200 STYLES DISCOUNTED

SUMMER SALE

PRISM SWIM AND RESORTWEAR

SHOP SALE

IvorySANTA MARGARITA - Ivory
sale

SANTA MARGARITA - Ivory

Bikini Top
£25 £100
IvoryESSAOUIRA - Ivory
sale

ESSAOUIRA - Ivory

Bikini Bottoms
£18 £70
SHELTER ISLAND - IvorySHELTER ISLAND - Ivory
sale

SHELTER ISLAND - Ivory

One-Piece
£48 £190
POSITANO - SatinPOSITANO - Satin
sale

POSITANO - Satin

£30 £120
SHOP ALL

SUMMER SALE

Over 200 styles discounted

Shop Now

PRISM SUNGLASSES

SHOP SALE

PRISM Sunglasses - SAVANNAH - Amber TortoiseshellPRISM Sunglasses - SAVANNAH - Amber Tortoiseshell
Sold out

SAVANNAH - Amber Tortoiseshell

Sunglasses
£53 £210
Black tortoiseshellMOSCOW - Black Tortoiseshell
sale

MOSCOW - Black Tortoiseshell

£53 £210
SEATTLE - Fluro PinkSEATTLE - Fluro Pink
sale

SEATTLE - Fluro Pink

Sunglasses
£95 £195
Black HornSAVANNAH - Black Horn
sale

SAVANNAH - Black Horn

Sunglasses
£53 £210
Multi ColouredSEATTLE
Sold out

SEATTLE

Sunglasses
£195 £210
Multi ColouredSAVANNAH - Multi Coloured
sale

SAVANNAH - Multi Coloured

Sunglasses
£53 £210
Black HornSEATTLE - Black Horn
Sold out

SEATTLE - Black Horn

Sunglasses
£53 £210
Rouge OpticalISTANBUL OPTICAL - Rouge
sale

ISTANBUL OPTICAL - Rouge

£49 £195
Pink CamoISTANBUL - Pink Camo
sale

ISTANBUL - Pink Camo

Sunglasses
£53 £210
Pink CamoCALVI - Pink Camo
sale

CALVI - Pink Camo

£53 £210
Shiny Gold MetalSAN DIEGO OPTICAL - Gold Metal
sale

SAN DIEGO OPTICAL - Gold Metal

Optical Frames
£54 £215
Matte Black OpticalNEW YORK METAL OPTICAL - Matte Black
sale

NEW YORK METAL OPTICAL - Matte Black

Optical Frames
£49 £195
Cream W/ Purple TemplePHOENIX - Cream & Purple
sale

PHOENIX - Cream & Purple

Sunglasses
£53 £210
Translucent taupeMOSCOW - Taupe
sale

MOSCOW - Taupe

Sunglasses
£53 £210
PRISM Sunglasses - CAPE TOWN - Dark GreenCAPE TOWN - Dark Green
sale

CAPE TOWN - Dark Green

Sunglasses
£63 £250
SAN DIEGO - Matte White. Oversized D-shape silhouette. Unisex frame is ultra lightweight stainless steel frames, in pink finish.SAN DIEGO - Matte White. Oversized D-shape silhouette. Unisex frame is ultra lightweight stainless steel frames, in pink finish.
sale

SAN DIEGO - Matte White

Sunglasses
£59 £235
PRISM Sunglasses - SAN DIEGO - Gold MetalPRISM Sunglasses - SAN DIEGO - Gold Metal
sale

SAN DIEGO - Gold

Sunglasses
£59 £235
Matte Black
sale

MOSCOW - Matte Black

£53 £210
Black to cream gradientISTANBUL - Black to Cream
sale

ISTANBUL - Black to Cream

Sunglasses
£53 £210
SAN DIEGO OPTICAL - Pink GoldSAN DIEGO OPTICAL - Pink Gold
sale

SAN DIEGO OPTICAL - Pink Gold

Optical Frames
£49 £195
BEIRUT - Tiger EyeBEIRUT - Tiger Eye
sale

BEIRUT - Tiger Eye

Sunglasses
£63 £250
PORTOFINO - Brown. Inspired by glamour, oversized classic cat-eye shape. Suitable for all face shapes. Lightweight acetate frames are available in sunglasses and opticals.
sale

PORTOFINO - Dark Tort

£53 £210
Matte BlackNEW YORK METAL - Matte Black
sale

NEW YORK METAL - Matte Black

Sunglasses
£59 £235
RougeSAN FRANCISCO - Rouge
sale

SAN FRANCISCO - Rouge

Sunglasses
£53 £210
SAVANNAH - Matte Blue & AnimalSAVANNAH - Matte Blue & Animal
sale

SAVANNAH - Matte Blue & Animal

Sunglasses
£115 £210
PORTOFINO - Inspired by glamour, oversized classic cat-eye shape. Suitable for all face shapes. Lightweight acetate frames are available in sunglasses and opticals.PORTOFINO - Inspired by glamour, oversized classic cat-eye shape. Suitable for all face shapes. Lightweight acetate frames are available in sunglasses and opticals.
sale

PORTOFINO - Black & Amber Tort

£53 £210
BOGOTA Optical - Matte BlackBOGOTA Optical - Matte Black
sale

BOGOTA Optical - Matte Black

Optical Frames
£49 £195
Tiger EyePHOENIX - Tiger Eye
sale

PHOENIX - Tiger Eye

Sunglasses
£53 £210
CAPE TOWN - Dark BlueCAPE TOWN - Dark Blue
sale

CAPE TOWN - Dark Blue

Sunglasses
£63 £250
Zebra horn with clear zebra temple [Brown Grey]CALVI - Zebra Horn
sale

CALVI - Zebra Horn

£53 £210
PRISM Sunglasses - CAIRO - Amber & Cream TortoiseshellPRISM Sunglasses - CAIRO - Amber & Cream Tortoiseshell
sale

CAIRO - Amber & Cream Tortoiseshell

Sunglasses
£53 £210
CAIRO OPTICAL - RougeCAIRO OPTICAL - Rouge
sale

CAIRO OPTICAL - Rouge

Optical Frames
£49 £195
NEW YORK METAL OPTICALS - BurgundyNEW YORK METAL OPTICALS - Burgundy
sale

NEW YORK METAL OPTICALS - Burgundy

Optical Frames
£49 £195
Shiny Gold MetalBOGOTA Optical - Gold
sale

BOGOTA Optical - Gold

Optical Frames
£49 £195
DAKOTA - Clear Tortoiseshell with Caramel Lens. These are a modern interpretation of the retro aviator frame. These lightweight frames, and the small to medium sized style is suitable for smaller face shapes with its compact dimensions, making them the perfect optical choice for your prescription lenses. Carl Zeiss CR39 caramel lenses with an anti-scratch coating 100% UVA/UVB protection Signature acetate PRISM logo on templeDAKOTA - Clear Tortoiseshell with Caramel Lens. These are a modern interpretation of the retro aviator frame. These lightweight frames, and the small to medium sized style is suitable for smaller face shapes with its compact dimensions, making them the perfect optical choice for your prescription lenses. Carl Zeiss CR39 caramel lenses with an anti-scratch coating 100% UVA/UVB protection Signature acetate PRISM logo on temple
sale

DAKOTA - Clear Tortoiseshell with Caramel Lens

Sunglasses
£53 £210
PORTOFINO - Midnight Blue. Inspired by glamour, oversized classic cat-eye shape. Suitable for all face shapes. Lightweight acetate frames are available in sunglasses and opticals.PORTOFINO - Midnight Blue. Inspired by glamour, oversized classic cat-eye shape. Suitable for all face shapes. Lightweight acetate frames are available in sunglasses and opticals.
sale

PORTOFINO - Midnight Blue

Sunglasses
£53 £210
MONACO - Frosted Light BlueMONACO - Frosted Light Blue
sale

MONACO - Frosted Light Blue

Sunglasses
£53 £210
PRISM Sunglasses - CAIRO - Black to CreamPRISM Sunglasses - CAIRO - Black to Cream
sale

CAIRO - Black to Cream

Sunglasses
£53 £210
ISTANBUL OPTICAL - Clear ZebraISTANBUL OPTICAL - Clear Zebra
sale

ISTANBUL OPTICAL - Clear Zebra

Optical Frames
£49 £195
BEIRUT - Dark GreenBEIRUT - Dark Green
sale

BEIRUT - Dark Green

Sunglasses
£63 £250
Shiny Gold MetalBogota - Gold
sale

Bogota - Gold

Sunglasses
£59 £235
ROME Optical - Clear. The Rome is a PRISM classic. Narrow and rectangular unisex shape is ideal for everyday wear. These lightweight frames are also available in sunglasses.ROME Optical - Clear. The Rome is a PRISM classic. Narrow and rectangular unisex shape is ideal for everyday wear. These lightweight frames are also available in sunglasses.
sale

ROME Optical - Clear

Optical Frames
£49 £195
SAN FRANCISCO - Dark Blue. Oversized round frames are classic Jackie O, rounded frames for a strong statement in tiger stripe. Thicker frame made from lightweight acetate, handcrafted.SAN FRANCISCO - Dark Blue. Oversized round frames are classic Jackie O, rounded frames for a strong statement in tiger stripe. Thicker frame made from lightweight acetate, handcrafted.
sale

SAN FRANCISCO - Dark Blue

Sunglasses
£53 £210
SAN FRANCISCO - Taupe. Oversized round frames are classic Jackie O, rounded frames for a strong statement in tiger stripe. Thicker frame made from lightweight acetate, handcrafted.SAN FRANCISCO - Taupe. Oversized round frames are classic Jackie O, rounded frames for a strong statement in tiger stripe. Thicker frame made from lightweight acetate, handcrafted.
sale

SAN FRANCISCO - Clear Taupe

Sunglasses
£53 £210
PRISM Sunglasses - SAN DIEGO - Matte Black MetalPRISM Sunglasses - SAN DIEGO - Matte Black Metal
sale

SAN DIEGO - Matte Black

Sunglasses
£95 £235
Blue Paint StrokeSAVANNAH - Blue Paint Stroke
sale

SAVANNAH - Blue Paint Stroke

Sunglasses
£53 £210
PARIS - Dark Tortoiseshell. A PRISM classic, easy to wear, round frame is petite and stylish, for everyday wear. Unisex style and suitable for smaller faces in sunglasses or opticals.PARIS - Dark Tortoiseshell. A PRISM classic, easy to wear, round frame is petite and stylish, for everyday wear. Unisex style and suitable for smaller faces in sunglasses or opticals.
Sold out

PARIS - Dark Tortoiseshell

Sunglasses
£53 £210
MOSCOW - Zebra HornMOSCOW - Zebra Horn
sale

MOSCOW - Zebra Horn

Sunglasses
£53 £210
SEOUL - Brown Mother of Pearl. Unique yet functional sunglasses. Square frame w/ subtly accentuated tips and narrow bridge making them perfect for all faces.SEOUL - Brown Mother of Pearl. Unique yet functional sunglasses. Square frame w/ subtly accentuated tips and narrow bridge making them perfect for all faces.
sale

SEOUL - Brown Mother of Pearl

Sunglasses
£75 £210
Clear ZebraISTANBUL - Clear Zebra
sale

ISTANBUL - Clear Zebra

Sunglasses
£53 £210
shop all

SUMMER SALE

Over 200 styles discounted

Shop Now

PRISM OPTICALS

SHOP SALE

PRISM Sunglasses - SAVANNAH - Amber TortoiseshellPRISM Sunglasses - SAVANNAH - Amber Tortoiseshell
Sold out

SAVANNAH - Amber Tortoiseshell

Sunglasses
£53 £210
Black tortoiseshellMOSCOW - Black Tortoiseshell
sale

MOSCOW - Black Tortoiseshell

£53 £210
SEATTLE - Fluro PinkSEATTLE - Fluro Pink
sale

SEATTLE - Fluro Pink

Sunglasses
£95 £195
Black HornSAVANNAH - Black Horn
sale

SAVANNAH - Black Horn

Sunglasses
£53 £210
Multi ColouredSEATTLE
Sold out

SEATTLE

Sunglasses
£195 £210
Multi ColouredSAVANNAH - Multi Coloured
sale

SAVANNAH - Multi Coloured

Sunglasses
£53 £210
Black HornSEATTLE - Black Horn
Sold out

SEATTLE - Black Horn

Sunglasses
£53 £210
Rouge OpticalISTANBUL OPTICAL - Rouge
sale

ISTANBUL OPTICAL - Rouge

£49 £195
Pink CamoISTANBUL - Pink Camo
sale

ISTANBUL - Pink Camo

Sunglasses
£53 £210
Pink CamoCALVI - Pink Camo
sale

CALVI - Pink Camo

£53 £210
Shiny Gold MetalSAN DIEGO OPTICAL - Gold Metal
sale

SAN DIEGO OPTICAL - Gold Metal

Optical Frames
£54 £215
Matte Black OpticalNEW YORK METAL OPTICAL - Matte Black
sale

NEW YORK METAL OPTICAL - Matte Black

Optical Frames
£49 £195
Cream W/ Purple TemplePHOENIX - Cream & Purple
sale

PHOENIX - Cream & Purple

Sunglasses
£53 £210
Translucent taupeMOSCOW - Taupe
sale

MOSCOW - Taupe

Sunglasses
£53 £210
PRISM Sunglasses - CAPE TOWN - Dark GreenCAPE TOWN - Dark Green
sale

CAPE TOWN - Dark Green

Sunglasses
£63 £250
SAN DIEGO - Matte White. Oversized D-shape silhouette. Unisex frame is ultra lightweight stainless steel frames, in pink finish.SAN DIEGO - Matte White. Oversized D-shape silhouette. Unisex frame is ultra lightweight stainless steel frames, in pink finish.
sale

SAN DIEGO - Matte White

Sunglasses
£59 £235
PRISM Sunglasses - SAN DIEGO - Gold MetalPRISM Sunglasses - SAN DIEGO - Gold Metal
sale

SAN DIEGO - Gold

Sunglasses
£59 £235
Matte Black
sale

MOSCOW - Matte Black

£53 £210
Black to cream gradientISTANBUL - Black to Cream
sale

ISTANBUL - Black to Cream

Sunglasses
£53 £210
SAN DIEGO OPTICAL - Pink GoldSAN DIEGO OPTICAL - Pink Gold
sale

SAN DIEGO OPTICAL - Pink Gold

Optical Frames
£49 £195
BEIRUT - Tiger EyeBEIRUT - Tiger Eye
sale

BEIRUT - Tiger Eye

Sunglasses
£63 £250
PORTOFINO - Brown. Inspired by glamour, oversized classic cat-eye shape. Suitable for all face shapes. Lightweight acetate frames are available in sunglasses and opticals.
sale

PORTOFINO - Dark Tort

£53 £210
Matte BlackNEW YORK METAL - Matte Black
sale

NEW YORK METAL - Matte Black

Sunglasses
£59 £235
RougeSAN FRANCISCO - Rouge
sale

SAN FRANCISCO - Rouge

Sunglasses
£53 £210
SAVANNAH - Matte Blue & AnimalSAVANNAH - Matte Blue & Animal
sale

SAVANNAH - Matte Blue & Animal

Sunglasses
£115 £210
PORTOFINO - Inspired by glamour, oversized classic cat-eye shape. Suitable for all face shapes. Lightweight acetate frames are available in sunglasses and opticals.PORTOFINO - Inspired by glamour, oversized classic cat-eye shape. Suitable for all face shapes. Lightweight acetate frames are available in sunglasses and opticals.
sale

PORTOFINO - Black & Amber Tort

£53 £210
BOGOTA Optical - Matte BlackBOGOTA Optical - Matte Black
sale

BOGOTA Optical - Matte Black

Optical Frames
£49 £195
Tiger EyePHOENIX - Tiger Eye
sale

PHOENIX - Tiger Eye

Sunglasses
£53 £210
CAPE TOWN - Dark BlueCAPE TOWN - Dark Blue
sale

CAPE TOWN - Dark Blue

Sunglasses
£63 £250
Zebra horn with clear zebra temple [Brown Grey]CALVI - Zebra Horn
sale

CALVI - Zebra Horn

£53 £210
PRISM Sunglasses - CAIRO - Amber & Cream TortoiseshellPRISM Sunglasses - CAIRO - Amber & Cream Tortoiseshell
sale

CAIRO - Amber & Cream Tortoiseshell

Sunglasses
£53 £210
shop all

VISIT OUR STORE

PRISM
54 Chiltern Street
London
W1U 7QX

Monday to Saturday - 10 am to 6 pm
Sunday - Closed

Get directions