PRISM was launched in 2009, by founder/creative director Anna Laub an ex style editor born out of a desire for optical glasses that were both fashionable and functional. 

Her love of sunnier climates, together with her obsession with functionality and an attention to detail, brought her to develop her minimal aesthetic into a range of resortwear products: from beachwear and swimwear, to eyewear and espadrilles; all the while maintaining the same ethos to make luxury products that are equally functional as they are beautiful.

Celebrating traditional craftsmanship, all PRISM products combine skilled workmanship with modern design. The acetate eyewear collection is handmade in the Treviso region of Italy; the historic home of glasses making cut from blocks of acetate, exclusively developed for PRISM, each frame is as unique as the wearer. While the metal eyewear is all made in Japan.

Similarly PRISM swimwear and beachwear are all hand made in Italy using luxury European fabrics developed exclusively for PRISM. The focus is on an attention to detail and the perfect fit for each and every body type. And the collection is made to mix and match shapes, styles and sizes.

Other accessories such as luxury espadrilles and sandals, all made by hand in Spain, using leathers, snake skins and fabrics exclusively made for PRISM, are also sold in store.

In Spring 2014 PRISM opened its flagship store on Chiltern Street in the burgeoning Marylebone area of central London. In December 2014, PRISM won The Emerging Accessory Designer at the British Fashion Awards and in 2015 was one of the finalists in the BFC/Vogue Fashion Fund.