PRISM was launched in 2009, by founder/creative director Anna Laub – an ex-style editor – born out of a desire for optical glasses that were both fashionable and functional.
Her love of sunnier climates, together with her obsession with functionality and an attention to detail, brought her to develop her minimal aesthetic into a range of resortwear products: from beachwear and swimwear, to eyewear and espadrilles; all the while maintaining the same ethos – to make luxury products that are equally functional as they are beautiful.
Celebrating traditional craftsmanship, all PRISM products combine skilled workmanship with modern design.
The acetate eyewear collection is handmade in the Treviso region of Italy; the historic home of glasses-making – cut from blocks of acetate, exclusively developed for PRISM, each frame is as unique as the wearer. While the metal eyewear is all made in Japan.
Similarly PRISM swimwear and beachwear are all made in Italy using luxury European fabrics. The focus is on the perfect fit for each body type and an attention to detail – for example each top has adjustable, detachable straps to avoid unsightly tan lines. And the collection is made to mix and match shapes, styles and sizes.
Travel-inspired bags are all made in UK – from the perfect day-to-night handbag to the most functional modular travel/beach bag, while our luxury espadrilles and sandals are all made by hand in Spain. Each item is named after a destination it was inspired by.
In Spring 2014 PRISM opened its first flagship store on Chiltern Street in the burgeoning Marylebone area of central London. In December 2014, PRISM won The Emerging Accessory Designer at the British Fashion Awards.
Anna Laub took her first steps towards a fashion career early on, signing a modelling contract, aged just 13 with Storm Model Management. But after graduating with a BSc in Psychology and Philosophy from Bristol University, she decided she wanted to see a different side of the industry and went on to gain experience working behind the scenes with designer Hussein Chalayan and not-for-profit company GenArt. But it was journalism that she gravitated towards.
Her formative journalistic years were spent founding and establishing bilingual youth-culture magazine, PURE, in France. From there, she returned to London to hone her skills at various publications, from Arena to Cooler magazine.
In 2005 she joined the leading online trend-forecasting site, WGSN, where she found her niche engaging in the world of style and design journalism, rising to Head of Content for Europe. She also continued to contribute to newspapers such as The New York Times, The Sydney Morning Herald and The LA Times.
In 2009 she took on the role of Editor of The Observer’s biannual fashion supplement, O:Woman, redesigning the magazine and helming her final issue in February 2012 to focus on PRISM.
Luxury brand PRISM flagship store is located on Chiltern Street in the burgeoning Marylebone area of central London, since March 2014.
The flagship will provides a location for customers to experience the world of PRISM, where product from swimwear, eyewear, espadrilles and bags to cover-ups will be available.
Along with Anna, an esteemed team comprised of designer Robert Storey and architect Richard Bennett have created a tropical-minimal space that will showcase the best of what PRISM has to offer.