The Home Stretch: Prism & Co. Head to Chiltern Street

In the next few days, we will be opening our very first Prism store, on Chiltern Street in Marylebone, London. The very awesome team of designer Robert Storey and interior architect Richard Bennett helped me with space, and I am so excited to see our tropical-minimal imaginings finally come to life. It’s been a really exciting process—and one that has somehow even inspired our Fall ’14 collection.

There are lots of stones, pale shades, marbles, and woods infused in our collection for Fall; marble pops up in the eyewear, wood grain comes out in the leather, and the stone palette can be seen in the beach cover-ups.

Anyway, in the meantime, Chiltern Street is fast becoming a fun little hub in central London. Along with us, another newcomer to the street is the Chiltern Firehouse. André Balazs’ first property outside the U.S., which is set to open to the public this week, is a beautifully restored old fire station. The superluxurious property lives up to everything you would expect from André and his team—the design, the food, and the ambience.

The past few months on the block also saw the opening of the lovely Mouki, owned by Maria Lemos, who also owns fashion showroom Rainbow Wave. It stocks lifestyle products such as candles and jewellery, as well as designs from brands such as Zero + Maria Cornejo, Rachel Comey, and Sacai. Not long before, the Monocle Café opened its doors, Tyler Brûlé’s cafe-cum-study-spot, as did Trunk and Trunk LABS, the Japanese-inspired menswear stores.

Now, all we need is a bit of sun, and we’re set.